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ColorDirection

ColorDirection

Each year we produce our ColorDirection forecast, in which we offer insights into changing patterns of consumer preference as it relates to color palettes.

2023

Bold Unity: evoking a sense of belonging and familiarity

A combination of a palette of boldness with pastel alter-egos, creating tones and contrasts that work together as a team.

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2022

Brings Emerging Confidence to fragile optimism

The world is returning to a new sense of connection and six clear bright colors represent a can-do attitude to positive global change.

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2021

7 new colors to brighten the consumer product market

The latest ColorDirection report is titled Harmonic Synergy. It groups seven new colors, carefully selected by Milliken, which encapsulate the current color trends shaping the consumer product space.

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2020

Colors to brighten the consumer product market

The value that adding vibrant colors to consumer products brings to brand identity, functionality and product appeal cannot be underestimated. Emotions and feelings are often tied to our purchasing decisions.

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2019

Colors that points to honesty, authenticity

After assessing various signals and patterns through lenses such as nature, architecture, art and design, and fashion, we expect the vibrant shock of today’s bold –- and more artificial –- primary palette to fade, in favor of more authentic hues.

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ColorDirection

2023

Bold Unity: evoking a sense of belonging and familiarity

2022

Brings Emerging Confidence to fragile optimism

2021

7 new colors to brighten the consumer product market

2020

Colors to brighten the consumer product market

2019

Colors that points to honesty, authenticity

Want to know more about our colors?