Milliken ColorDirection 2022: Emerging Confidence with six bright, catchy new shades

As we recover from a fragile time of vulnerability, ColorDirection 2022 Emerging Confidence sets an eye forward to a world in which positive choices can make a difference in our daily lives, with connection, care and respect high on the agenda.

ColorDirection 2022 offers brands a way to reflect these values, and society’s newfound optimism, channeling positive consumer choice with the hopeful imagery of bright and optimistic colors in a highly competitive product packaging space. With so many options on today’s supermarket shelves, capturing the attention of potential customers, with packaging that reflects this trending spectrum of colors, is a necessity.

Six bright shades represent a can-do attitude and optimism for global change

Welcoming Sunshine

This fresh yellow gives warmth and a bright optimism to your product range and a new feel to your brand, laying out the potential for new customer joy.

Connecting Lives

Is a color that brings tranquility, trust and peace to front and center. It’s a strong blue of togetherness, breath and clarity that signals freshness and positive action.

Blossoming Joy

This silky pink evokes the happiness of freshly-cut flowers brought indoors from a summer garden, imagining exciting new possibilities of passion and growth.

Radiating Richness

Will add a sense of comfort and depth to your color range for positive products that are about self-care, inclusion and optimism for consumers looking for meaning.

Freshening Shoots

Few colors suggest life better than this bright, vibrant green, saying it is time to start over in an ecological, sustainable and thoughtful way.

Soothing Heat

Evoking the flame of a log fire or the nostalgic crispness of bright autumn leaves, this strong, warm orange reassures, prepares and energizes.

A range of globally leading colorants

With the world returning to a new sense of connection, brands are looking ahead to refresh their image to meet the growing need for positive choices. Milliken’s portfolio of versatile and innovative colorants give you a competitive edge on the shelf across a range of packaging and household consumer products.

Our eye-catching colorants include:

Liquitint™ customized colorants that combine dynamic colors with excellent processability for multiple applications including home and laundry care. These water-soluble and non-staining colorants are compatible with the most challenging active ingredients, including additives and higher perfume levels.

Liquitint Agro advanced colorants for fertilizer. This range of non-staining liquid colorants provides a broad spectrum of color options with low inventory requirements and easy blending.

ClearTint™ color concentrates for NX® UltraClear™ polypropylene (PP) add vivid, transparent color and are compliant with safety requirements for food packaging.

Reactint® polymeric colorants for polyurethane (PU) add appealing color to products without affecting the physical properties of the material.

KeyPlast® colorants are a spectrum of bright, high performance shades for a multitude of polymer and resin systems including ABS, PET in transparent, food-contact applications, and other transparent amorphous polymers such as polystyrene (PS), polycarbonate (PC) and acrylic (PMMA).

KeyPlast RESIST™ are high performance colorants, designed especially for coloring engineering polymers such as polyamides (PA), polybutylene terephthalates (PBT), polypthalamides (PPA), polysulfones (PSU), and other high-heat glass filled and flame retardant resins and alloys that perform well in high-temperature processing and application conditions typically associated with high-performance polymers.