Bringing out the best in your laundry bars

In 2021, the global laundry detergent industry was worth close to 100-billion dollars annually with laundry soap bars an increasing segment of that market, and increasingly popular in Latin America, Africa and Asia. To meet this growing market need, Milliken’s Liquitint™ colorants for laundry bars are a superior solution for this application.

The laundry bar market has specific needs related to the stability of laundry bar formulation, including solutions that do not stain fabrics and maintain intense colors. The Liquitint line has been developed to address these needs.

“With the potential of the soap bar market, particularly in Brazil, we adapted our line of Liquitint Colorants - which are already well known in the liquid products market for use in softeners, detergents and cleaners – ensuring similar characteristics for soap bars,” explained Edgar Curdoglo, Milliken Home and Personal Care Account Manager.

Milliken’s Latin America laboratory, located in São Paulo, Brazil, acquired special equipment for the production of bars and the formula allows the possibility of a cost reduction with polymeric dyes, important for a market that is very price sensitive.

"Customers operating in this market have sought Milliken's help to optimize the use of colorants in manufacturing processes, solving technical stability or staining challenges and adding value to products for example with the use of colorants, formats and fragrances,” he continued.

Liquitint customized colorants combine dynamic colors with excellent processability for multiple applications including home and laundry care. These water-soluble and non-staining colorants are compatible with the most challenging active ingredients, including additives and higher perfume levels.

With a focus on advanced R&D, Milliken invests significantly in new colorant technologies with state-of-the-art laboratories and technical teams. “This Liquitint portfolio includes well-known benefits such as bright shades, easy processability, easy cleaning in production areas, good thermal and light stability, and others related to some specifics of laundry bars, like non-staining and stability in aggressive formulations,” says Nolan Peevy, Senior Process Engineer, Process Development at Milliken.

“There is still a lack of innovation in the soap bar market and the use of color can help companies to create products with other attractions for bar, powder or liquid soap. The reality is no different in other countries where Milliken has operations. Our purpose is to bring new ideas to customers with customized projects,” added Edgar Curdoglo.

The Liquitint colorants for laundry bars set an eye forward to a world in which positive choices can make a difference in our daily lives, with connection, care and respect high on the color agenda. With so many options on today’s supermarket shelves, let Liquitint help you capture the attention of potential customers with packaging that reflects today’s trending colors.